Movies that fail to captivate audiences at the box office often suffer from poor storytelling, uninspired direction, and lack of creative vision. Movies that fail to make a splash also tend to suffer from a lack of promotion and marketing, as well as a lack of star power. Additionally, box office failures often fail to connect with their intended audience, or fail to deliver on their premise. Ultimately, a movie's success or failure at the box office boils down to how well the filmmaker is able to bring their vision to life, and how well the movie resonates with its intended audience.