Social Media was a unique place in 2016 within pop culture. There are many factors to dive into but one stood out, Marvel vs. DC Movies. You had MCU (Marvel Cinematic Universe) represented by Captain America: Civil War and Doctor Strange, both for the most part getting positive marks. With the DCEU (DC Extended Universe) you had Batman v Superman: Dawn of Justice and Suicide Squad getting decidedly mixed reviews. Now the battleground with MCU and DCEU gets interesting with social media comes into play. We had an MCU backlash happen within the social media landscape and a battle with DCEU over their content as well. With both MCU and DCEU fans in a divisive and comical at points battle online, I’m going to explore this a bit. So let’s dive into the Great Social Media Battle of 2016, MCU vs. DCEU.
Let the Social Media Exploration Begin!
Now I debated writing a column like this for ages. You could see me on my own twitter debating this idea. Yet it’s been in me for months now to write about this. Possibly because I seem to be a rare voice of calm in the midst of the social media battles. What was so frustrating about the MCU and DCEU battles is these arguments would borderline on the ridiculous. Take note of this, the petition against Rotten Tomatoes. People got mad about Rotten Tomatoes and how MCU films scored higher than DCEU films. Among the many arguments, the Rotten Tomatoes battle on social media bordered on the hilarious. Simple version, people thought Disney/Marvel bought Critics to give Marvel movies good reviews and DC films bad ones. Yes, a petition was started over this and it is as silly as it sounds.
Now in my own personal perspective, I enjoyed the films of the MCU and DCEU alike. None of them were perfect but I had a good time at the theater watching them and ultimately that’s what counts. Same with other viewers who liked the films. Yet some, a mighty battle was in full swing over which company had the superior films. Arguments were varied from thoughtful to downright insane arguments. Usually, it boils down to if you like or dislike a film but some people then get into full-blown hysterics and war begins. Many of you out there reading this who are on any kind of social media, you have seen the threads and are likely getting flashbacks. I wasn’t immune to it either as everyone got dragged into these threads at one point.
From these Social Media arguments on MCU vs. DCEU, It boiled to another conversation, tone.
Now another argument that initiated a lot of quirky situations is the tone of the MCU vs. DCEU. MCU trends towards a lighter tone, brighter costumes, and overall a friendly atmosphere for the viewership. Now for DCEU it has trended darker with a more intense tone to the films. Yet a lot of people weren’t happy with the darker tone. Look at the MCU, they have a gameplan and they know where they’re going to go. DCEU saw the films making money, but not as much as Warner Bros. would have liked, especially with Batman v Superman. Now going forward DC is working towards a lighter tone in their films, as noted with Geoff Johns stating as much. Now the DCEU is forming a game plan and we’ll see how Wonder Woman and Justice League are received next year.
2016 was a divisive year on many fronts, so what does 2017 hold?
Now MCU wise we have Spider-Man: Homecoming, Guardians of the Galaxy vol. 2, and Thor: Ragnarok hitting in 2017. DCEU has their powerhouse lineup and Marvel has a powerful lineup too. Next year is going to be stacked and I can imagine that the arguments will be a wild ride come 2017. We’ll see what the lighter tone of DCEU will be and what will happen with that. With the MCU we’ll get to see if they can keep the money train rolling on into 2017. The fans on social media will keep the fire and hype for these movies throughout the year, good or bad.
Many arguments will be held over the coming months as the MCU and DCEU make announcements and as the films are released. 2016 was a weird year on many fronts. If you’re wondering, no one won the Marvel vs. DC argument with the films. At the end of it all, it’s all about what you like. There’s no big conspiracy from either Disney or Warner Bros. with these films and the critics. People like what they like and critics are like anyone else, they like what they like. A good or bad movie is in the eye of the person watching it. If someone likes or hates something, no massive tweet storm, facebook post, or whatever else, it won’t steer them to your way of thinking. It may give them a new perspective but won’t change their mind entirely.
No one ever wins in an Internet battle, it just gets weirder and more annoying as it goes along.
The arguments on social media with Marvel vs. DC movies will keep going and evolve in many strange directions. We won’t know the full scope of a DCEU tonal change until Justice League and maybe somewhat into Wonder Woman. Just as Marvel will have to keep on keeping on and we’ll see how things go for them in the new year.
If you take anything away from this, let people like what they like. In my own case, I want both the MCU and DCEU to have a great 2017 ahead. If you like both, that’s awesome and the best way to be in my opinion. If you prefer MCU over DCEU, that’s okay too just don’t be a jerk to the fans who prefer the DCEU. Same goes for the DCEU fans, don’t be jerks to the MCU fans, be nice to another in 2017 as 2016 has been weird enough.
Just be excellent to one another my friends.
It’s interesting how this became much more thoughtful as I wrote it. At this stage though I am tired of the battleground and want some kind of unity in this crazy universe. For 2017 give me this Internet, quit it. You can have debates about the films of the MCU and DCEU without it becoming a mega battle. Enjoy what films you want to enjoy and may 2017 be one with less ridiculous Internet fights.